Latest · 16 October 2026
Children's ads start hiding minors' faces to protect privacy
elconfidencial.com reports that showing identifiable children's faces in campaigns and brand channels is now being questioned. A new commitment is mentioned, without details.
Alejandro Carmona · Nopubly · 16 October 2026
What happened
According to elconfidencial.com, advertising aimed at children is starting to move away from a common habit: showing the faces of boys and girls. Some campaigns now hide minors' faces to protect their digital privacy.
The outlet reports that showing identifiable faces is no longer taken for granted. Both families and brands are questioning it. The doubt covers campaigns, but also companies' own channels and other communication material.
The article's lead also mentions a new commitment on this front, but the available text is cut off and does not say what it involves. It is wise to wait for the details before drawing conclusions.
Why it matters
An image posted online is hard to control. It can be copied, saved or reused years later. A child cannot decide today whether they want their face tied to a brand or an ad. When they grow up, that trace will still be there.
There is also a technology angle, although it is not part of the original report. Face photos can be fed into facial recognition tools or used to train AI systems. The easier it is to process images automatically, the greater the risk that a minor can be identified.
For families, the shift can bring peace of mind. For brands, it is a reputation issue: looking respectful of children helps, and the opposite can be costly.
What to watch
- What the new commitment says exactly and who signs up to it.
- Whether other brands and agencies follow or stay out.
- Whether it covers only campaigns or also social media and company websites.
- How faces are hidden: from behind, partial shots or illustrations.
- What role families have in the decision and whether they can withdraw consent.
In the meantime, a simple rule works for any reader: before posting a child's photo, think about who can see it and for how long.
Source: elconfidencial.com. Nopubly summarises and explains; the facts belong to the outlet linked.